Visibility

A Resource for Search Engine Marketing

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Entries Tagged as 'Search Marketing'

Web Designers and Web Developers have a hard time selling clients on incorporating SEO

September 4th, 2008 · No Comments

The first concern of a web developer or designer is to satisfy his or her client. The view that a client brings to the table when selecting a designer is often a visceral one. The style and look of your portfolio far outweighs the long-term performance of existing sites.
You are often dealing with [...]

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Tags: Search Marketing · Web Developers

Ranking for Keywords has Value Only if they Bring Qualified Traffic to Your Web Site

August 25th, 2008 · No Comments

Ranking for keywords that will never be used searching for your product is wasted effort.
Lets illustrate the how building a web page around a keyword or phrase that will never be used in a search, can rank well in SERPS (search engine result pages). The term NeverWillSearch a single word and for good measure, we [...]

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Tags: RoadMap SEM · Search Marketing

There is Nothing Like Good Copy, Sometime A Few Words are Worth More Than a Picture

August 4th, 2008 · No Comments

Watch this move clip it has won many awards for short films.

Here is great example where changing the message attracted a new audience to an existing product.
Panhandling is not new and the needs of the Panhandlers is no less compelling than before the change in the message.  This clip can be a good lesson to those of [...]

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Tags: Search Marketing

Link Building Like the Fortune 500 for Peanuts

July 25th, 2008 · No Comments

Watch the video for some great advise
Build a link campaign like the Fortune 500 companies without the expense of the Fortune 500 consulting firm. The advise from “LinkExperts” is given for free here at WebProNews. You can take advantage of his best advise in building a link campaign with your “relevant content”. Watch the interview [...]

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Tags: General · Search Marketing

Build the Foundation of any Search Marketing Campaign

July 21st, 2008 · No Comments

Introducing prospective clients to a LeadsLander campaign can follow the same pattern we found successful selling test equipment in the 1980s.
The test system case:
We introduced a new method that dramatically improved the process of testing printed circuit boards. Adoption of the new product was hampered by the high acquisition cost of the equipment, several hundred [...]

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Tags: General · Search Marketing

USA Today interviews the public face of Google Search Engines technical staff Matt Cutts

June 28th, 2008 · No Comments

Comments posted online by the Search Engine Experts on the advice given by Matt in his USA Today interview make you wonder if the experts get the point. Many of the commenters derided Matt for the basic nature of the recommendations, citing strategies that are more sophisticated. They seemed to miss the point that the [...]

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Tags: Search Marketing

Use LeadsLander along with Google Local Business Center listing for your Search Engine Promotion

June 13th, 2008 · No Comments

If you have gone to the trouble and expense of publishing a Yellow Page advert in a printed directory, and have not listed in Google Local Search you are missing the boat.
LeadsLander will allow you to publish as much quality content about your business, its products, and your related field to capture search engine traffic. [...]

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Tags: RoadMap SEM · Search Marketing

Google Alerts, Save time in Monitoring Your Visibility in Google

June 11th, 2008 · No Comments

How would like to have someone perform searches in Google for terms related to your company and its business every day then organize them into email folders. They would not charge you a dime and be as reliable as Google. You could collect this information on your competitors and see what level of visibility they are achieving. This may sound too good to be true but its not. You do not need any special status in the search engine marketing world to use a free service Google now offers.

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Tags: General · Search Marketing

Don’t fall for the ‘Submit Your Website to Hundreds of Search Engines’ Trap

May 28th, 2008 · No Comments

In summary, check to see if your site is in the major indices, if not use the free submission pages. For added traffic make selected submissions to directories you know your prospects will use. Constant resubmission to search engines will not serve any useful purpose.

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Tags: RoadMap SEM · Search Marketing

LeadsLander Releases Substantial Upgrade to its LeadsLander Client Engine My Landers

May 13th, 2008 · No Comments

LeadsLander Marketers launched www.LeadsLander.com designed to help businesses become visible on the web. The first of its products “My Landers” has been substantially revised based on user feedback.
Ed Shea a founding partner stated that, “Our client engine “My Landers” has been redesigned to make it more document centric. The new design is much [...]

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Tags: General · Search Marketing · Video LeadsLander